Privacy Policy

This Privacy Policy describes how Aethelo (“we”, “us”, or “our”) handles information you provide when you use our website at https://aethelolabs.com. This policy is a working template and should be reviewed by qualified legal counsel before reliance.

Information We Collect

We collect information you voluntarily submit through our contact and project-request forms. This may include:

• Your name
• Your email address
• Your phone number (if provided)
• Your company or business name
• Your website URL
• Your message or inquiry details

These inquiry fields are provided by you. Hosting and abuse-protection providers also process technical request information needed to deliver and protect the site. Optional analytics is described separately below.

How We Use Your Information

We use the information you submit solely to:

• Respond to your inquiry or service request
• Prepare a project brief or proposal relevant to your business
• Follow up on conversations you initiated

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Data Retention

We retain submitted information for as long as necessary to fulfill your request and maintain reasonable business records. You may request deletion of your information at any time by contacting us.

Analytics

When configured, PostHog loads only after you choose Allow analytics. You can decline just as easily or change your choice through Analytics preferences in the footer. A browser Do Not Track or Global Privacy Control signal keeps analytics off even if a previous choice allowed it. Contact forms and direct contact links work with analytics declined.

Allowed measurement is limited to page categories, referrer origins, inquiry-start and success events, booking-link clicks, and predefined budget categories. Inquiry contents, contact details, complete query strings, URL fragments, and external referrer paths are excluded. Automatic interaction capture, session recording, and person profiles are disabled. The SDK uses memory rather than persistent analytics identifiers; your analytics choice is stored separately in your browser. Analytics requests still reach the analytics provider over the network.

Abuse Protection

When configured, the contact form uses Cloudflare Turnstile to help distinguish legitimate requests from automated abuse. Cloudflare processes technical browser and network information for this check, and our server verifies its short-lived result before accepting the inquiry. This security check is separate from optional analytics.

Third-Party Services

Our site uses Vercel for hosting, Supabase for inquiry storage, and Resend for email delivery, PostHog for optional analytics, and Cloudflare Turnstile for abuse protection when configured. These providers have their own privacy policies and security practices. We do not authorize them to use your data for their own marketing purposes.

Your Rights

You may request access to, correction of, or deletion of any personal information we hold about you. To make such a request, email us at inquiry@aethelolabs.com.

Changes to This Policy

We may update this policy from time to time. Material changes will be noted by updating the “Last updated” date above.

Contact

Questions about this policy? Reach us at inquiry@aethelolabs.com.