Planning
Plan a website around your next move
A new service, a fresh direction, or a better way to reach customers: turn your next business goal into a clear website brief.
Connect the website to a clear business goal. Decide what it should help a visitor understand or do, list the essential pages, and identify the tools it needs to connect with. Keep later ideas on a separate list so the first version has a clear purpose.
Bring the right people and materials into the conversation early. Choose who approves content and design, then gather the logo, photos, service or product details, contact information, and access to existing accounts. Use that picture to discuss a realistic schedule.
Ask for a proposal that makes the full commitment easy to understand. Separate the project price from recurring costs and name the pages, revision rounds, integrations, content responsibilities, milestones, and exclusions. Give e-commerce, data migration, and custom applications their own scope.
Agree on what a finished website means before the build starts. Identify the pages and customer journeys to check, the supported devices, the handoff you will receive, and how extra requests are priced. Clear acceptance criteria give everyone the same destination.
Give the website a plan beyond launch. Keep the domain and business accounts under your control, record renewal dates, and decide who will make updates and handle fixes. A useful care agreement makes the included work and response arrangements clear.
ANOTHER IDEA TO EXPLORE